When I think about February, I always think of chocolate. It’s a month full of Valentine’s Day sweets! To celebrate we’re highlighting our friends at GrownUp KidStuff. They produce delicious gourmet chocolate sauces and use visually-striking labels.
A Gourmet Artisan Brand
Like many other small businesses, GrownUp KidStuff must compete for shelf space and sales with long-established, national brands.
As a result, the job of standing apart from these mega-brands often relies on attractive labeling.
The label, designed by Don Strandell, underscore the playfulness of the company name while incorporating important product, nutritional and warming information. Unfortunately, they were having some challenges with their labels color consistency when we met them.
The HP Indigo Solution
We invited GrownUp KidStuff co-owners Don Strandell and Connie Wastcoat to our plant for a tour and to discuss their current label challenges.
After a discussion on color consistency and quantity we determined the best solution for their labels is to print them on the HP Indigo WS6000 digital label press.
Brands like GrownUp KidStuff do not have the space to hold an inventory of labels and often make changes to their products based on the demands of their customers. Running these on the digital press keeps their order minimums low and allows for even smaller minimums on one label and higher quantities for their most popular flavors.
Our Graphics team worked with the label designer, Strandell, to select the specific browns they wanted to be a part of every label. We also made sure the label material could withstand the storage environment. Chocolate sauce jars are stored on store shelves, refrigerators and heated in a microwave. Not only does our Semigloss material hold up to those changes but with the added laminate any sauce that touches the label will not ruin the design or wipe out important health information.
We understand that the package needs to represent the hard work Strandell and Wastcoat put into their work. A high-quality product shouldn’t be packaged with a poor quality label.
Every label on a jar of GrownUp KidStuff sauce also contains a charming sentence or two about the product inside.
Take a look at the description. You’ll see certain letters in that phrase are tinted a slightly different color. If one puts those tinted letters together, what emerges is a sort of secret message.
For example, the Hot! Chocolate Sauce conceals the message: I spy a cocoa fiend.
It’s another indication of how much GrownUp KidStuff cares about its brand and customers.
You can find their products in several regional grocery stores, specialty food shops and online.
By Margaret O’Leary
We’re very excited to leave the negative temperatures here in Chicago for sunny Anaheim, California!
From February 11-13 we’ll be exhibiting at WestPack in the Anaheim Convention Center. This show is a great opportunity to connect with our West Coast friends and customers and also learn about the unique packaging trends in that region.
To get a FREE pass to the show, register here.
This year we’re debuting our new label applicator built for bottle labeling. The Geset 121 Wrap-Around Label Applicator features a Alpha Compact labeling system with a wrap conveyor. This system is great for labeling demands that have increased beyond the Bottle-matic.
Our demo will show craft beer labeling. If you’d like to see it before WestPack, check out our new video demo.
Labels Labels Labels!
Looking to update your label or package design? This show is the perfect opportunity to talk with our marketing and sales teams about printing techniques that will make your label pop.
And if you’re working on a updating your medical device labels, our label team can help you with the new UDI regulation.
We’ll have samples of craft beer labels, wine labels, juice labels, supplement labels, medical labels and more for you to take with you.
If you can’t make it to the show but would like a sample packet or product brochure, send us an email at email@example.com. We’d be happy to send you more information.
We’ll be live tweeting from the booth! Follow us @WeberPackaging or follow the hashtag #WestPack for everything packaging related at the show. If you’re also exhibiting at the show, let us know your booth number and we’ll stop by.
See you there!
By Margaret O’Leary
Before we ring in the new year, let’s review the trends and stories of 2013 in labels! And get a peek at what are we expecting to see in 2014.
This year’s biggest story in chemical labeling was the change in the Hazard Communication Standard to align with the Globally Harmonized System of Classification and Labeling of Chemicals (GHS). This regulation affects chemical manufacturers and companies that use chemicals.
OSHA believes the new labeling will create a safer workplace because the labels are easier to understand. This also will help US compete globally because many foreign countries already require this form of labeling.
While the deadline for compliance isn’t until 2015, many companies are already preparing to redesign their labels or research new printing solutions.
To learn more about GHS labeling, read our blog post from earlier this year. We’ve created helpful images and charts to show the new requirement. If you have any questions, leave us a comment!
In 2014 we’ll share our solutions and tips for relabeling chemical containers.
This September the FDA issued its final ruling requiring medical device manufacturers to assign Unique Device Identifiers (UDI) directly to their devices and packaging. This ruling also will establish a Global UDI Database for manufacturers and healthcare providers to access.
Benefits of this regulation:
Next month we’ll provide even more information on these labels and the various solutions that Weber provides.
Remember the controversy with seafood labeling earlier this year? A study had found that almost 40% of fish tested in restaurants was mislabeled. We researched why there are traceability challenges and what solutions this industry has to improve to make traceability more reliable in the seafood industry. To learn more about seafood traceability options, visit our blog post.
Traceability is also a challenge for the produce industry. This year we participated in the United Fresh trade show to learn about produce traceability and share our labeling solutions for the that industry.
If you’re looking for produce traceability info, contact our Vertical Markets manager, Paul Johnson.
Here are a few label trends that we expect to continue to grow in 2014.
This year we were excited to see so many craft brewers are starting to use pressure-sensitive labels. While the majority of the beer industry use traditional cut and stack labels, the craft beer industry is finding pressure-sensitive labels to be the best solution for their bottles.
Here’s a list of benefits
If you’d like samples of our Weber designed and printed beer labels, contact us through our website.
Clear labels continue to be a popular choice for Weber customers and we expect this trend to continue. So many of our food and beverage customers have been looking for new ways to stick out on the shelf and give their packaging a fresh new look.
A clear label is a perfect way to show off your beautiful product in a clear container while still utilizing a label to brand and market that product. Whether it’s a new artisan food item, a healthy blended beverage or custom hot sauce, your package looks better and cleaner when using a clear label.
Label designers love to use clear labels to make their artwork stand out with custom shapes that look die-cut but are actually a square or rectangular label! Visit our Pinterest board full of great examples of clear label packaging.
For the third 2014 trend, I had a conversation with Weber’s Marketing director, Tom Michalsen. He predicts a growing number of businesses will be working with their label printer to not only produce a high-quality label but also assist in the design or redesign process.
“We’ve been approached by several Consumer Packaged Goods (CPG) companies in the last 6 months who are looking for ideas on how to differentiate their brand. There appears to be a realization by these companies that the label printer could bring new decorative printing techniques that their traditional creative agency may not know exist.”
He continued, “Digital printing and finishing provides a method of quickly showing a myriad of possibilities and options. The ability to mix and match white, clear or metalized label materials with spot foils, metallic colors, tactile finishes, or even combination rotary screen printing can all be used to improve shelf appeal.
When CPG’s directly engage the label printer from the onset, their cycle of idea generation to product launch can be shortened dramatically.” – Tom Michalsen.
See you in 2014!